On one hand, content can be the glue that holds campaigns together (SEO, social, paid, email…everything). On the other hand, content has gotten saturated. So many marketers misinformed about what “good” content is

This has pushed SEOs to explore topic clusters as a means to organize and relate content across a website. It’s a technique involving a single page (pillar) containing in-depth information about a certain topic, while internally linking to pages (clusters) related to the topic.