Key performance indicators (KPIs) help measure the impact of marketing in an organization. They’re used to gauge the impact of marketing initiatives against pre defined targets. For example…

Visuals help to quickly communicate our findings and get resources approved for implementation. This blog post will cover our 14 favorite data visualization tactics for managing SEO data, along with some helpful links to incorporate them into your organization’s practice. 1. LINKSCAPE RELATIONSHIP ANALYSIS By far one of my favorite SEO visualizations. Use it to…

For over a year, Google has been telling us how they plan to update their Search algorithm to give more weight to websites that provide a great user experience. It adds a set of 3 new signals to the algorithm, which means better rank for pages that are fast, easy to use, and well-designed. This…