For over a year, Google has been telling us how they plan to update their Search algorithm to give more weight to websites that provide a great user experience.

It adds a set of 3 new signals to the algorithm, which means better rank for pages that are fast, easy to use, and well-designed.

This is a huge step. Google has even pitched the idea of adding “visual indicators” to pages with a great experience score – right inside SERPs.

Not only would your rank be affected, your organic clickthrough rate might get hit too.

In this article, I’m going to cover everything that’s going to be included in this algorithm change, what you need to do to prepare your website, and what this means for the future of the web.

WHAT IS GOOGLE PAGE EXPERIENCE?

This is going to make fast, easy, enjoyable user-experiences more important in how web pages are ranked.