What’s the best way to market a law firm in 2022? Depends who you ask.

Some lawyers are sticking to traditional methods, while others are going digital.

Online paid ads are growing in popularity among attorneys, but is it the best route for growing leads (and clients)?

There’s nothing like ranking on page one of Google. And I know this because I’ve helped hundreds of law firms gain free traffic and leads.

How’d I do it? We’ll discuss that today. Continue reading to see how SEO can boost your law firm’s visibility and growth.

Social Media Ads Do Not Convert Well

Facebook. Tiktok. Instagram. LinkedIn. All the popular social media platforms have ad programs available. Seems like a no-brainer strategy to get your law firm in front of a ton of people.

But there’s a caveat: social media users are there to socialize and scroll through their feeds to find interesting conversations. Not download an eBook or contact a service provider.

Plus, ads are annoying and often overlooked, making them less effective than search ads. In fact, a Ruler Analytics survey shows paid social only drives a 6% conversion rate for phone leads in the legal sector.